A watch from TW Steel is often recognizable from a great distance. With the huge size, the tough appearance and an unique design the TW Steel watches clearly distinguishes itself from the rest. The looks of a TW Steel is primarily determined by the considerable size of the watches. With cabinet sizes starting at 37 mm and up to 50 millimeters, TW Steel is clearly one of the big boys under the watch brands. With the large size TW Steel is also an element for the latest trends in fashion. But for TW Steel the large size is more than a hype. It is an important part of their identity.
History of the TW Steel Brand
Another characteristic of the watches of TW Steel is the use of steel. TW Steel is the name is for ‘The Watch in Steel’ and this indicates clearly what the brand stands for. The cabinets are made of high quality steel, beautifully finished and some models are equipped with complete PVD or rose gold plating. And then there is the distinctive design of the watches, which all stand by their tough appearance. A recurring element in the collection is the crown cap in Canteen style and the leather straps with the two dots. The crown cap is attached to the cabinet by means of a hook. In this way the crown is better protected and is the watch better water resistant. This American invention, which dates from the Second World War, is now unnecessary for today’s watches. But this design element gives the TW Steel watches a unique look.
Updated collection TW Steel watches
The collection for the TW Steel watches is regularly updated with new watch models. In extending the collection, TW Steel is looking for the creation of new alternatives for existing models rather than creating complete new designs. By means of this approach the brand wants to enforce its strong positions within the watch market for oversized and distinctive watches. Already from the beginning after the launch for the first TW Steel watch, the brand already attracted a strong fan base. The brand is currently the number one watch brand in the arena for the oversized watches (starting from 45 millimeter) and is sold over 25 countries around the world.
TW Steel launches new Sensation White watches
June 2009, TW Steel watches is teaming with the Sensation organization. The company famous for their big Sensation White parties. The cooperation between the two organization brings two companies together who are trendy and sophisticated in their own markets. Both brands attract and entertain the consumers who dear to stand out. These watches are very special and are sold as limited editions. In total there are three new models and one model is available in two sizes (45 mm en 48 mm). There are only 300 pieces available for each of the model. These models do have their standard TW Steel model indications but also received the Sensation names like White Crystal, White Diver en Whicked White.
TW Steel collection supplemented with A1GP watches
TW Steel added a new series of watches to their broad collection. With the new TW Steel CEO collection they aim at the higher segment for the market. The sophisticated business man. These CEO models are based on the famous and popular Canteen Style watches. By extending these models with the more sophisticated details the watches do make an impression in the higher segment. With these CEO models the TW Steel collection is extended with 28 new models.
TW Steel collection supplemented with A1GP watches
TW Steel watch is the official timing partner of the A1GP (the world of Motorsport). In the framework of this cooperation TW Steel launched new watch models on the market. These new A1GP watches are based on the highly successful TW Steel Tech collection. Characteristic of this A1GP models are the “sticks” that link the watch rings at the front and back of the watch together. The watch cases are polished so they have a smooth side. The models are all equipped with a soft rubber watch band and a new clasp. The so-called “Racy Clasp”.
The collection of watches is expanded with the following models: TW601 , TW602 , TW603 , TW604 , TW605 and TW 606
Two new A1GP models
At the of 2008 TW Steel announced two new models for the A1GP collection. As requested by many TW Steel addcts the popular collection is extended with two new models with a black rubber strap. The new watches are a variation on two existing models that previously were only available with a white strap.
The modelnumbers for these two models are based on the model number for the previouse “white” models. The numbers are extended with the letter “b”.
TW Steel Canteen TW1 |
TW Steel Goliath TW118ww |
TW Steel Grandeur TW40 |
TW Steel A1GP TW601 |
TW Steel A1GP TW604b |
TW Steel A1GP TW606b |
TW Steel Swiss Automatic TWA 101 |
More on TW Steel watches
Below an overview for more resources on TW Steel Watches:
- TW Steel watches official site
- TW Steel fansite (dutch)
- TW Steel wiki page
- TW Steel watches Facebook page
The information on this page on the TW Steel watches is constructed with care. We try to have the data as accurate as possible. Please let us know when information listed on this page is incorrect or outdated. So we can correct it. You can’t obtain legal rights from the information provided on this page.
(Page last modified on: march 27 , 2015)
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